Enhancing financial literacy
As a part of our efforts to improve the population’s financial literacy, we provide information about basic banking products, form a responsible attitude to personal finances and explain how to use new online services.
Working with the population, we apply a targeted approach to its various categories. One of our innovations was the launch of a training programme targeted at specifically senior people — the so-called “New opportunities club”. At the pensioners’ club seminars we talk about banking products and teach senior people how to use online banking by means of easy and interactive examples from real life.
For young people we initiated a course of lectures about foundations of the financial system in our times entitled “Investing in the future”. The course was specifically designed by lecturers from the Plekhanov Russian Academy of Economics and implemented together with “Universarium” e-learning system. We also launched our entertainment application “Financial games” on three social networks in 2014. The game idea is based on the popular TV show “Brain ring”, where participants must quickly answer financial questions. The application allows teams to compete in the same or between different social networks (Vkontakte, Odnoklassniki, and Facebook) and was installed by more than 239,000 users.
For children, Sberbank opened its office in the “Masterslavl” (Moscow) and “Kidburg” (St. Petersburg) children’s centres. Furthermore, a day celebrating financial literacy for children in grades
At the beginning of the school year the bank launched the “Financy Prosto” specialised portal (www.finprosto.ru), which is the basis of Sberbank’s communication programme to improve financial literacy. On the portal users can receive detailed theoretical information on existing financial products and services. Moreover, it has features that motivate users to continue ongoing training and to improve their knowledge in the financial area. About 1 million unique visitors have visited the portal since it was launched.
|Pensioners||Training seminars for senior citizens by the “New opportunities club”||12 pilot seminars||Five Russian cities|
|Days of financial literacy for pensioners||52 events||1,230 pensioners in Belarus|
|Students and schoolchildren||Lessons in financial literacy at schools and large universities and colleges together with international youth organisation AIESEC||44 schools and 10 universities||More than 7,000 school and university students in Russia|
|Days of financial literacy for school students
||66 events||1,500 school students in Belarus|
|Public at large||“Financy Prosto” portal, dedicated to financial literacy (www.finprosto.ru)||Special resource, incl. informational, training, interactive materials and services||More than 1 mn unique visitors in Russia|
|Regular special project “Personal finances” on RBC||
Free access to articles and news
Possibility to choose products and calculate interest rates
|More than 6 mn unique visitors in Russia|
|School students and university students||Course of lectures “Investing in the future”, created together with the Russian system of online education “Universarium”||2 courses (in spring and autumn)||More than 116,000 people signed up for courses in Russia|
|Application “Financial games” on three social networks (Vkontakte, Odnoklassniki, and Facebook)||On-line training on basic banking products||More than 239,000 downloads in Russia|
|Initiatives in mass media|
|Wide community||Regular “Financy Prosto from Sberbank” broadcast on NTV channel as a part of “Dobroe Utro” show||11 stories,
||More than 1.1 mn people in Russia|
|Regular “Financy Prosto from Sberbank” line in “Argumenty I Fakty” newspaper||20 notes in simple perception form (infographic, question-answer, “cut and keep” note)||More than 4.8 mn people in Russia|